According to Sawyer Merritt, Tesla has reduced the monthly subscription fee for its Full Self-Driving (FSD) Supervised feature to $49 for owners who previously purchased Enhanced Autopilot, down from the earlier $99 per month. This AI-driven pricing adjustment aims to boost adoption of advanced driver-assistance technologies, making Tesla’s AI-powered FSD platform more accessible to a larger customer segment. By leveraging AI enhancements in FSD Supervised, Tesla is positioning itself as a leader in scalable autonomous vehicle services, opening new recurring revenue streams and increasing the practical business impact of AI in automotive applications (Source: Sawyer Merritt on Twitter).

According to Sawyer Merritt, Tesla is providing a limited-time incentive for U.S. buyers of Model 3 and Model Y vehicles, offering the most expensive paid option as a free upgrade on eligible inventory until February 2. This upgrade, valued up to $2,000, often includes advanced driver-assistance features powered by Tesla's AI systems, such as Enhanced Autopilot or Full Self-Driving Capability. The promotion highlights Tesla's strategy to increase adoption of its AI-powered technologies and boost sales before the offer expires. This move signals a growing trend in the automotive industry, where AI-driven features are leveraged as key differentiators and value propositions for consumers and businesses alike (Source: Sawyer Merritt on Twitter).